Why You Should Include Employee Benefits in Your Job Listings

With the craft beer industry growing at an impressive pace, finding and retaining top-tier talent has become increasingly challenging. In the race to secure the best, the role of inclusive, comprehensive employee benefits is becoming a critical factor. Let's talk about why you should highlight those benefits right in your job listings and how they can significantly improve Diversity, Equity, and Inclusion (DEI) in your brewery.

The Power of Benefits

Today’s job seekers are more informed and discerning than ever. While a competitive salary remains important, many candidates are also looking for employers who value their wellbeing, personal lives, and career development. This is where robust benefits packages come into play.

Including benefits like paid family leave, paid sick time, flexible schedules, wellness programs, and career development opportunities in your job listings provides a clear indication of your organization's values. These offerings convey that you care about your employees' wellbeing, personal lives, and professional growth, making your brewery a more attractive place to work.

Driving DEI With Benefits

Benefits also play a significant role in driving DEI. They can help level the playing field and ensure that all employees, regardless of their backgrounds, are provided with equal opportunities for success.

  • Paid family leave: A generous paid family leave policy can make a profound difference in the lives of your employees. It signals a commitment to work-life balance and supports individuals who might otherwise struggle to manage family responsibilities and their career.
  • Paid sick time: Paid sick time ensures employees don't have to choose between their health and their paycheck. This is especially important for marginalized groups who might be more prone to health disparities.
  • Flexible scheduling: Offering flexible schedules can help accommodate employees with different needs and responsibilities outside of work. This demonstrates understanding and adaptability, particularly beneficial to individuals who may have caregiving responsibilities or live with disabilities.

Each of these benefits contributes to a more inclusive and equitable workplace, fostering a sense of belonging among all employees. And, of course, diverse teams bring diverse perspectives, which can spur innovation and drive business growth.

Positioning Your Brewery as an Employer of Choice

By highlighting these benefits in your job listings, you can differentiate your brewery from others. Candidates are more likely to apply to jobs that clearly outline the benefits offered, as they can more easily see the full value of the compensation package. This can increase the quantity and quality of applicants, ultimately helping you secure the best talent.

Further, communicating your commitment to DEI via comprehensive benefits can enhance your brewery's reputation, positioning it as a progressive, employee-centric organization. This not only aids in recruitment but also improves retention rates, as employees are more likely to stay with a company that values their well-being and personal development.


In the thriving craft beer industry, setting your brewery apart as an exceptional place to work is crucial. Incorporating a comprehensive benefits package in your job listings isn't just a nice-to-have—it's an essential strategy to attract top talent, drive DEI, and cultivate a workplace culture where everyone can thrive.

At CraftBeerGigs.com, we're here to help you connect with the industry's best. Together, let's brew up a brighter, more inclusive future for the craft beer industry!