Social Media Manager

This role will work closely with the US/HQ marketing team to define the strategy, create engaging content, and manage online communities in order to grow Brooklyn’s presence and build community engagement. They’ll do this by constantly analyzing the social media landscape and bringing new tools, best practices, and creative suggestions to the table as they own and evolve our organic social content and approach. This person serves as Brooklyn’s social brand guardian and fully owns the socials channel for HQ. They will create and execute the full socials lifecycle - including setting and informing the global strategy, building the content plan, creating best-in-class content, and ultimately ensuring Brooklyn’s content aligns with marketing and sales goals. Core responsibilities include social strategy and campaign building, day-to-day content generation and management, identifying social trends, and reporting performance. This position will be key in communicating our brand, products, and values to our existing and new audiences. ________________________________________________________________________________________ Responsibilities & Expectations: • Strategy / Campaign Building • Utilize Brooklyn Brewery’s social channels to build comprehensive organic campaigns that support brand priorities: • Build a global and US/HQ social media calendar across all platforms • Lead communication and provide relevant content to global markets to ensure consistent, on-brand content In coordination with the US Marketing Director, create and execute social media launch plans for product releases, events, campaigns, and other brand initiatives • Partner with our paid media and PR partners to align paid and organic social approaches and create high-performing content for each • Report on campaign engagement and effectiveness Content Generation Generate content and execute social media strategy across Brooklyn Brewery's social platforms (Twitter, Facebook, Instagram, TikTok, and LinkedIn), tailoring the content best to each channel. The most important goal here will be to bring brand positioning and our unique personality to life. Responsibilities include: • Create, source, and schedule engaging and exceptional content Shoot fresh and on-brand photo and video content to be shared across channels Write on-brand creative and engaging captions for relevant content • Recommend appropriate asset formats dependent on platform and campaign goals • Schedule and publish content using social media management tools (e.g. Asana, Later, Monday) ________________________________________________________________________________________ Community Management Regularly monitor Brooklyn Brewery’s social media channels: • Engage our audience by responding to comments, messages, and mentions in a timely and professional manner • Foster and nurture online communities by initiating and participating in relevant conversations, discussions, and forums • Answer/redirect any inquiries that come in a timely manner to the right folks internally • Monitor and respond to online reviews and reputation management on platforms (e.g. Google My Business, Yelp) • Collaborate with local partners, influencers, and industry partners to amplify brand reach and engagement Analytics and Reporting Track and report Brooklyn Brewery’s growth across all platforms and optimize social strategy based on those learnings: • Conduct social media audits and benchmark Brooklyn Brewery's social performance against leading competitors and ensure the brand remains competitive in the space • Deliver quarterly reports to leadership and global teams to summarize performance, insights, and learnings • Review and evaluate post-performance and audience response to inform future campaigns • Monitor social media trends, and propose new tools, developments, and practices • Monitor trends in the CPG/beverage industry and beyond, and assess their potential to translate into Brooklyn’s social media plan Qualifications: • At least 5 years of professional social media experience, preferably at a consumer and/or lifestyle brand • 2-3 years of working knowledge of professional-grade DSLR photography cameras/lens and strobe lighting • Experience working across a variety of social media platforms including Facebook, Twitter, Instagram, TikTok, and LinkedIn • In-depth knowledge of social media platforms, best practices, and emerging trends • Experience with social media management tools, analytics platforms, and scheduling software • Excellent written and verbal communication skills with the ability to craft compelling content tailored for different social media platforms and target audiences in a consistent and on-brand TOV • Strong creative and visual skills, with an eye for design and aesthetics. • Video and photo content creation skills, and experience with Adobe creative suite (Photoshop/Light Room, Premiere) • Experience with Photoshop/Light Room • Excellent time management and organizational skills Nice to have: • Experience managing social media advertising campaigns, including budget allocation, targeting, ad creation, and performance monitoring • 2-3 years of working knowledge of professional-grade DSLR video cameras/lens • Experience with Adobe Premier Pro and/or Final Cut Pro/ After Effects • Appreciation of Brooklyn culture, especially surrounding music, food, activism, and art