Field Marketing Representative
Two Roads Brewing is looking for a dedicated Field Marketing Manager to oversee the execution of field marketing programs in the Northeast with a primary emphasis on Connecticut.
BreweryTwo Roads Brewing Company
LocationStratford, CT
Employment TypeFull Time
Pay Range45,000.00 - $55,000.00/year
Stratford, CT
Full Time
45,000.00 - $55,000.00 /year
Two Roads Brewing is looking for a dedicated Field Marketing Manager to oversee the execution of field marketing programs in the Northeast with a primary emphasis on Connecticut.
The FMR will seek out field marketing opportunities and then manage the execution of each. This position works cross-functionally with marketing, local sales teams, retailers, and distributors to ensure that events are executed flawlessly. The FMR will also provide data-based post-activity reports to management. This position reports to the Brand Manager.
Job Duties & Responsibilities
• Connect our portfolio of brands to the right venues and consumers to build authenticity, credibility, and loyalty.
• Assist in the planning & execution of samplings at sponsored events, on & off premise accounts, festivals, etc. to build brand awareness and gain consumer trial. · Leverage brand assets such as branded promotional vehicles to drive brand activation at key events across the marketplace.
• Report bi-weekly to marketing & sales teams on insights of local market, wins/losses and opportunities to further grow brands in the local market.
• Create ways to drive awareness of Two Roads brands that drive buzz and influence.
• Assist in the activation of Two Roads’ on-campus events and festivals.
• Direct oversight of TRB BrewCrew members
• Other duties as assigned.
Qualifications
• Must be 21 years of age or older
• Bachelor’s degree in Marketing, Communications, or Business Administration preferred
• Extensive travel in the market with occasional overnights (up to 25%)
• Willingness to work nights and weekends
• Valid driver’s license with a clean driving record
• Ability to lift up to 25lbs for event setup/breakdown
• Willingness to learn to drive the TRB fleet
• Field marketing or events experience is a plus
Skills, Abilities, and Personal Characteristics
• Craft beer enthusiast
• Strong sense of urgency and commitment to achieving results
• Self-driven, organized and willing to wear a lot of hats
• Strong communication skills and ability to conduct activities with large groups of people
• Ability and willingness to accept feedback and grow from it
• Organized and task-oriented approach to administrative work
• Creative approach to events and consumer-facing events